Initial Brief

Brief:

• Music Promotion

Main Product:

• Music video

Ancillary Product 1:

• Magazine advert

Ancillary Product 2:

• DVD cover

Genre of Main Product:

• Acoustic singer/songwriter

Target Audience:
Demographic:

• Female, aged 16-25

Psycho graphics:

• Likes to party, enjoys being trouble free and being able to roam 'free'

Lifestyle:

• Typical student life

Similar Media Products:

1. James Morrison - "You Make It Real"
2. KT Tunstall music video - "Suddenly I see"
3. Lisa Hannigan music video -
4. Laura Marling music video - "New romantic"
5. Damien Rice music video - "9 crimes"
6. Beginning of film 'Closer'

Justification for choice of brief:

• Song written and sung by a good friend of mine, Phoebe Hibbert. This allows me access to the song easily and trouble free (no copyright troubles).
• Target audience includes my age range - makes it easier to identify with what they'd expect.

Representational Issues:

• Challenging 'ladette' representation of young British women.

Narrative:

• Linear narrative - follow narrative of song, but inter cutting with performance of artist/mood shots of artist.

Subverting/using conventions:

• To include the artist in the video - many acoustic singer/songwriters are the main focus of their music videos. The audience gets the impression they are simplistically exhibiting their talent.
• To edit to the beat of the track.
• Fast paced editing.
• Stripped down setting.
• Guitar iconography.

Challenges anticipated:

• Being able to film in ideal settings/locations.
• Editing - matching shots to the music.
• Organising my cast and being able to get them to act how I want.

Hardware and Software:

• iMovie - to edit and pull together my footage.
• Photoshop - to create and edit my ancillary products.