Audience Research

Questionnaire

1. How are you most likely to watch music videos?

• Music channels/TV
• DVDs
• Internet streaming sites e.g. YouTube
• Internet downloads
• Public display monitors
• Mobile phones
• Other – if so, please state ___________________

2. Why do you watch music videos?

• To keep yourself updated – knowledge of ‘new’ music in general
• To keep yourself updated – knowledge of artist/genre
• Entertainment
• Word of mouth
• Other – if so, please state ___________________

3. What attracts you to a music video?

• Interesting narrative
• Dancers
• Special effects
• Actors/actresses
• Artist/genre
• Music
• Other – if so, please state ___________________

4. What kind of music do you tend to listen to?

Rock Pop Indie Rap R’n’B

Electro Acoustic Hip hop Reggae Jazz

• Other – if so, please state ___________________

5. Generally, what genre of music videos interests you most? (Tick two if two genres – e.g. ‘pop rock’)

Rock Pop Indie Rap R’n’B

Electro Acoustic Hip hop Reggae Jazz

• Other – if so, please state ___________________

6. Do you like the artist to be involved in music videos you watch, and why?

• Yes
• No
• Undecided

______________________________________________________________________________________________________________________________

7. How important is the music video when deciding whether to download the song?

· Very important

· Important

· Not very important

· Not at all important

8. You’re watching an acoustic music video – would you rather watch it if it had an interesting narrative, or if it focused more on the talent of the artist, for example KT Tunstall, ‘Suddenly I See’, artist singing and playing guitar? (Please tick)

• Narrative
• Talent of artist

I handed my questionnaire out to people ranging from 11 year old school girls to men in their mid 50s to give me a wide range of people's views so I didn't disregard some of my audience.

I also found question number six helpful - the majority of the people I asked said yes, they did want the artist to be in the video. The main reason given was that it gave them more knowledge of the artist.

I was hoping question number eight would be incredibly helpful, but it wasn't really. People answered about half and half, not really giving me a straight answer. In some ways that's bad as it shows they're undecided as a community, but in other ways it makes my challenge less difficult as they wont mind either way.